Creativity

One of the most revolutionizing invention is the emergence of New Media. It has totally changed the concept of how people used to interconnect. The concept of new media has emerged some amazing ideas and concepts that people would not have imagined before. As an example it has revolutionized the way companies used to advertise their product/services. The emergence of technology has fostered creativity for businesses to advertise and reach their audience. For example, a lot of organizations deliver their advertisements via snapchat, facebook, twitter, youtube and various other apps. Unlike before when mostly there was focus upon only Television commercials their medium of communication has gotten more creative as it directly reaches the consumer. According to the article "Twitter Serves Up Ideas From Its Followers"companies rely upon what users have to say and then the deliver the product based upon comments and reviews they get from people. This consumer oriented approach is less risky for companies as they already know what people want. The product delivery has gotten more creative as companies can easily alter their product/service specification based on what the consumer needs. 

http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html